Information Collection and use
As described in more detail below, the Museum may collect personal information relating to an identified or identifiable person (such as name and postal or email address) through its websites, mobile applications and emails. Individuals may transmit personal information to the Museum as part of a form submission or in connection with other activities, services, or resources made available on the Museum’s websites, mobile applications or through emails. The Museum also works with third-party services to collect information from the Museum’s websites and mobile applications in order to learn more about visitor usage patterns and how to improve Museum communications and user experiences.
We collect personal information from you and other sources. The Museum collects this information in order to meet the legitimate business purposes of the Museum, including furthering the Museum’s not-for-profit mission and meeting the needs of our online and onsite visitors, mobile app users, and email recipients.
The Museum’s collection and use of personal information varies with the type of transaction, as detailed below.
The personal information we collect and store is managed in accordance with applicable data protection laws including the General Data Protection Regulation (“GDPR”) for European resident visitors to our website and other applicable data protection laws (the “Data Protection Laws”).
If you make an online donation to the Museum, you are asked to provide personal information to process and fulfill your online transaction. This information includes contact information (such as name, email and physical addresses) and credit card information. If the Museum has trouble processing an order or donation, we may use your contact information to reach you. Please see the section called Security, below, regarding credit card processing.
If you are subscribed to any of the Museum’s email newsletters, the Museum will use your email address to send the newsletter to you and may personalize it. The Museum works with third party partners to perform these services, as discussed further below. You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of every email, or through the Subscriptions tab in your Profile on amnh.org.
From time to time, the Museum may ask you to participate in surveys. Some surveys may request or collect personal information, which you may choose not to provide. Your participation in these surveys is completely voluntary. We use information obtained from survey responses to improve the experience of visitors to the Museum and the Museum’s website. We consider the sharing of personal information in this respect to be within our legitimate interests, as required under applicable Data Protection Laws.
The Harlan-Lincoln House has implemented appropriate and reasonable physical, technical, and administrative processes and procedures in an effort to reduce the risk of loss, misuse, and unauthorized access, modification or destruction of the personal information under our control. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. We require that such parties only process your personal information on our instructions and that they agree to keep your information confidential.
While we have employed security technologies and procedures to assist safeguarding your personal information, no system or network can be guaranteed to be 100% secure.
Cookies and Pixel Tags
A cookie is a small text file that is sent to your browser from a website and is stored on your computer’s hard drive. A cookie acts as an anonymous tag that identifies your computer or device. Cookies can store information about which webpages you’ve viewed, or what you’ve put in your online cart.
A pixel tag is a small graphical image, embedded on a webpage or in an email. When you access a page or email with a pixel tag, the tag generates a generic notice of that action. Pixel tags usually work in conjunction with cookies, registering when a particular device visits a particular page or opens an email.
The Museum also collects some anonymous, non-personal information on an aggregate basis about its website visitors and app users. This information is used for statistical purposes and to help the Museum monitor how visitors navigate our website. Examples of such information include IP address, browser type, and device type.
Additionally, the Museum may collect location data for WiFi-enabled devices visiting the Museum campus. This includes device ID but is not correlated to any other information on specific users. The data is used to understand the flow of visitors through the Museum to improve the visitor experience.
The Harlan-Lincoln House does not sell or rent your personal information. However, the Museum contracts with third-party vendors in order to provide certain services to its online visitors, including ticketing, membership and online shop purchases, donation processing, and distribution and customization of the Museum’s email newsletters, and may need to share your personal information with these vendors to accomplish these functions where we are lawfully permitted to do so. The Museum requires third-party vendors to protect the privacy of the Museum’s online visitors and to keep all information secure and confidential and prohibits them from using or sharing such information except as specifically described in their agreements with the Museum.
The Museum uses third-party web analytics services to help it analyze how users interact with the website and emails. The information generated by a cookie or pixel, such as a user’s IP address, may be transmitted to and stored by these analytics services on their servers to create aggregate reports on website activity and provide other services relating to internet usage. The web analytics services may also transfer this information to third parties where required to do so by law, or where such third parties process the information on behalf of the web analytics services. By using the Museum’s website and receiving its emails, you consent to the processing of personal information about you by these web analytics services in the manner and for the purposes set out above.
The Museum may contract with a third-party service provider to host and conduct surveys. Our contracts with such service providers prohibit them from using survey participants’ personal information for any purpose other than administering and analyzing the survey.
The Museum may share personal information, such as name, email or physical address, or records of transactions you have conducted with the Museum, with third-party partners in order to deliver Museum advertisements and better understand the needs and behavior of its website visitors, app users, donors and members.
The Museum may additionally share the names and postal addresses of Museum members and donors with other organizations for marketing purposes. You can request that your information is not shared for these marketing purposes by emailing firstname.lastname@example.org.
Children Under 13 Years of Age
The Museum does not knowingly collect personal information from children under 13 years of age. If we learn we have collected or received personal information from a child under 13, we will delete that information. We may refuse to process, or continue to process, the child’s personal information until we receive this evidence of consent or authorization.
To determine the appropriate retention period for your personal information, we consider the amount, nature, sensitivity of personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Information associated with your Museum account will be kept until it is no longer necessary to fulfil the Museum’s legitimate business purposes or until such information is deleted in accordance with this Policy.
The website is operated from the United States. If you are located outside of the United States and choose to use the website or provide information to the Museum, you acknowledge and understand that your personal information will be transferred, processed and stored in the United States, as necessary. We process your personal information in the United States where data protection laws may be of a lower standard compared to your own country’s data protection laws.
Please contact us with any questions about this policy at:
101 W Broad St
Mt Pleasant, IA 52641
This policy was last updated June 4, 2021.